Sales of Dr. Beckmann’s new Magic Leaves Laundry Detergent Sheets have more than doubled month-on-month following a recent advertising campaign.
The brand saw a 139% increase in sales for Magic Leaves following the launch of the product’s first TV advert on 6 February, airing across 19 TV stations.
Dr. Beckmann’s Magic Leaves Laundry Detergent Sheets were originally launched in summer 2022 as an alternative to liquids, powders, and tabs.
The sheets are designed to fully dissolve in 60 seconds in temperatures as low as 20 °C – resulting in no left-over sticky residue sometimes found with tabs.
Due to the sheet form, they are compact, making them easy to store. Using 80% less packaging than bottled detergents, they’re vegan and biodegradable, as well as a Carbon Neutral product.
Dr. Beckmann spokesperson, Chloe Baker, said: “We’ve seen an unprecedented demand for our revolutionary Magic Leaves Laundry Detergent Sheets this past month. We were so excited to enter the laundry detergent market for the first time last year, especially with this new innovative product. It’s fantastic to see the nation embracing this new format as it creates a much easier and effortless way to wash.
“Given the changing consumer climate of the past few years, shoppers are looking for that smarter, easier, and more eco-conscious ways to wash their clothes, without a fear of hiking up their energy bill, and it’s clear Magic Leaves ticks all these boxes. We can’t wait to see how this product changes the UK’s laundry habits forever!”
