Dr. Oetker Ristorante is introducing a ‘Pepperoni-Salame’ variant to its vegan pizza range.
The latest addition follows the success of the Dr. Oetker Ristorante Vegan Margherita Pomodori, launched in 2021, which was the brand’s first vegan pizza. Since its launch, the product has become the most valuable vegan frozen pizza product in the category and was worth over £2m as of February 2023.
The new flavour combines a thin Ristorante crust with the brand’s signature passata, dairy-free mozzarella and vegan pepperoni-salame.
Paula Wyatt, Head of Marketing at Dr. Oetker Ristorante, said: “Our first vegan pizza has been a huge success within the category since its launch in 2021, so we’re really excited to grow the range with our new Ristorante Vegan Pepperoni-Salame and to help vegan pizza lovers have more options when it comes to playing it Italian.
“We’re confident that this new addition to our portfolio will be popular with consumers and will bring even more variety for those on a vegan diet or looking to reduce their meat and dairy consumption.”
The Ristorante Vegan Pepperoni-Salame pizza will be available to purchase in Tesco from 15 May.
