Pizza brand Dr. Oetker Ristorante has been relaunched with new packaging and products, supported by a multimedia campaign.
The refresh of the packaging is said to add a “fun, fresh and inviting look” with new photography, colourways and overall design, and will be rolled out across the range from this month.
Alongside the refresh, Dr. Oetker Ristorante is also launching three new SKUs, with the trio arriving in major retailers, including Asda, Morrisons, Sainsbury’s, Waitrose, and Ocado.
This includes Dr. Oetker Ristorante Pepperoni Mozzarella Pesto (MRRP – £3.85), which will join its core range.
The brand is also launching a new tier of two premium pizzas; the Dr. Oetker Ristorante Primo with flavours Salame Piccante Nduja and Primo Pollo Funghi Truffini (MRRP – £4.40).
To support the rebrand and product launches, a £2.5m multimedia campaign will deploy from late August, including a return to TV and VOD in September.
Paula Wyatt, Head of Marketing – Pizza at Dr. Oetker UK, said: “We’re pleased to be able to announce our fresh new look and feel, with both our new packaging and a range of exciting new products. Ristorante is a much-loved frozen pizza brand, and this relaunch ensures the brand remains relevant to a wide audience of frozen pizza consumers.”
