Dr. Squatch, a men’s personal care brand founded in the US, has made its entry into physical retail in the UK with a listing in Waitrose.
The brand’s assortment of natural personal care products available in Waitrose includes soaps and deodorants in scents such as Fresh Falls, Pine Tar, and Wood Barrel Bourbon.
Dr. Squatch’s mission is to provide “high-quality, sustainably sourced natural grooming products that cater to the modern man”. The soaps are priced at £7.99, while the deodorants retail for £12.99.
Having previously focused on online sales, the brand stated that the move into Waitrose marked a significant milestone for the business as it continues to grow its presence in the UK market.
