MONIN, a syrup brand for making at-home iced drinks, has launched exclusively in 435 Tesco stores in four flavours: Blueberry Matcha Tea, Matcha Green Tea, Chai Tea and Cold Brew.
The concentrates can be added to a glass of ice and milk of choice to create a coffee-shop style drink. The product will be positioned in-store with bespoke SRP (shelf-ready packaging) stickers explaining the four steps for creating an at-home iced drink. A QR code on the sticker also links through to more recipes and videos to inspire more creativity at home.
Retailing at £5, the 250ml bottles offer 10 iced drink serves.
Jamie Carey, Senior Marketing Manager at Monin UK, commented: “This is a really exciting move for us. We’ve monitored the rise of flavoured iced drinks and wanted to make develop a product that not only tasted great, but made the matcha trend accessible to everyone, every day of the week.
“Last year, there were 996,000 searches for matcha on TikTok, and now we’re seeing flavoured matcha grow in popularity too. We’re really confident in our matcha flavours, as well as the cold brew, which makes an iced latte in seconds, and the chai tea, another coffee shop favourite. The demand for customisable drinks continues to grow, and we see a definite space for that at home. We’re thrilled to see this new range launch exclusively in Tesco and will be supporting it through in-store marketing as well as via social media and PR to drive demand.”
