Fruit juice maker EAGER Drinks has secured a listing with Whole Foods Market in the UK.
The retailer will sell EAGER’s Orange, Apple, Pineapple, Grapefruit and Cranberry juice cartons (1L) in all of its seven stores.
Already popular in the hospitality industry, EAGER has been a staple juice for the likes of Young’s Pubs, Alchemist Bar & Restaurants, Stonegate Group, Hotel du Vin and multiple independents. The listing comes following the brand’s decision in November 2022 to launch a DTC offering. To date, EAGER is stocked by Ocado, Amazon, and independent stores, and sold direct from their website.
Ed Rigg, Founder of EAGER commented: “Seeing our cartons stand out on the shelves in Whole Foods is wonderful and we’re delighted to be in a store that has such high standards for everything they choose to stock. Like our existing juice customers, they want the best, and are shoppers who are proactively looking to make more sustainable product choices. For us, we’re on a mission to reduce the impact of the juice we drink, on our planet and our health – and we’re grateful to Whole Foods for being on the journey with us.”
