Wine brand Echo Falls is adding a new ‘Sparkling Summer Garden’ flavour to its Fruit Fusions portfolio.
Launching this month, Echo Falls Sparkling Summer Garden (9% ABV) can be enjoyed on its own or over ice. The brand noted that there is high crossover between purchasers of Echo Falls and sweet fruit ciders and RTDs, with this variant aiming to give shoppers a reason to continue to select Echo Falls when looking for a more refreshing flavour profile in-store.
Alexandra Colson, Senior Brand Manager at Echo Falls, said: “Echo Falls Fruit Fusions is an established winner within the wine category. We know the brand already plays an important role in recruiting younger people to wine and it’s our job to bring fresh innovations to the table to ensure wine stays relevant.
“The launch of Echo Falls Sparkling Summer Garden does just that. Not only does it target existing fruit cider and RTDs drinkers who take pleasure in a refreshing flavour profile, but it also takes inspiration from the ongoing spritz and experimental G&Ts trends. Sparkling Summer Garden addition to your lazy summer afternoons.”
Rolling out initially in Asda and Tesco, the new Fruit Fusions addition has an RRP of £5.50.
