Independent Scottish distiller Eden Mill has announced that its new-look Golf Gin product is rolling out in 202 Waitrose stores in its first-ever nationwide listing, with the supermarket having grocer exclusivity for three months.
Eden Mill’s Golf Gin is launching in stores with a refreshed bottle design and is the world’s first spirit to be distilled with botanicals foraged from the Old Course in St Andrews.
Rennie Donaldson, Chief Executive Officer at Eden Mill, said: “St Andrews is the beating heart of our brand and it’s the historical home of golf, so we’ve always wanted to authentically tie our Golf Gin product to the town. Foraging botanicals from the world-famous Old Course has allowed us to do just that.
“A UK-wide listing at Waitrose is the perfect launch pad for the gin. Golf participation has been increasing consistently since 2020 and is showing no signs of letting off, so we’re delighted to have developed the perfect pour to toast to this growing segment.”
Waitrose Spirits Buyer, John Vine, added: “We have an avid audience of gin enthusiasts who shop with us and take the time to discover new brands with interesting stories. Eden Mill’s Golf Gin fits this bill to a tee – crafted with botanicals foraged from the Old Course St Andrews and distilled in their brand-new, sustainable distillery, we are sure this will pique the curiosity of our shoppers.”