Importer and distributor Empire Bespoke Foods has unveiled a new range of ‘heat & eat’ taco fillings based on popular world food flavours.
Pekis Taco Fillings use traditional recipes from around the world, cooked with natural ingredients and no preservatives. Ready to heat, the range comprises Chicken Jalapeno, Tikka Masala, Chicken Teriyaki and Chilli Con Carne. Each 180g pack will fill four average-sized taco shells (RSP: £3.99 per 180g pack).
“Shopper spending on Mexican has increased by nearly 10% over last year, with Mexican, Indian, Chinese and Japanese cuisines now accounting for the vast majority of world foods sales,” commented Madina Kaiumova, brand manager at Empire Bespoke Foods.
“The rapid rise in consumer demand for taste adventure, combined with the popularity of replicating restaurant-style meals at home, means that there is now a huge opportunity for retailers to capitalise on these growing trends.
“These fillings combine the true taste of some of the most popular world cuisines with the familiarity of the much loved Mexican taco, and with shortcut products increasingly in demand.
“60% of consumers now consider convenience a key decision factor when purchasing world foods, and with 80% now claiming to be ready for ’safe adventure’ through familiarity, we fully expect the Pekis range to satisfy the growing consumer appetite for these winning combinations of great flavours and absolute convenience.”
