Celsius Holdings, the US maker of fitness-focused energy drink brand CELSIUS, has announced its expansion into new international markets, including the UK, Ireland, and Canada.
The brand has selected Suntory Beverage & Food GB&I as its exclusive sales and distribution partner for Britain and Northern Ireland, the Channel Islands, the Isle of Man and the Republic of Ireland. Sales of CELSIUS products in these markets will begin this year.
“With huge business growth over the past three years, and the continued strong performance of our brands, we are brilliantly placed to launch and grow CELSIUS,” said Carol Robert, Chief Operating Officer at Suntory Beverage & Food GB&I. “We are always exploring new ways to evolve our portfolio and offer even more choice of great-tasting drinks to consumers.”
Meanwhile, PepsiCo is serving as the exclusive distributor for CELSIUS in Canada, expanding the distribution agreement it began in the US in 2022. Selling in Canada started this month.
“We’re pleased to grow CELSIUS in new markets and provide energy to more consumers in moments big and small to help them achieve their goals,” said John Fieldly, Celsius Holdings Chairman and CEO. “Our methodical approach to international growth will follow our proven playbook with support from the best distribution partners for our brand in each new market we enter.”
