Ecoegg, an environmentally friendly laundry brand, has secured listings in Morrisons and Booths as part of the company’s rapid expansion plans.
Booths becomes the first bricks & mortar retailer to offer the ecoegg Laundry Egg Starter Kit, previously exclusively available through ecoegg’s e-commerce site. Shoppers can choose from either Fresh Linen or Tropical Breeze fragrances and the kit includes: a Laundry Egg, which serves as a 2in1 replacement for detergent and fabric softener, 50 refills and two Detox Tablets.
Booths will also be launching the new ecoegg Laundry Egg for White + Lights, the ecoegg Dryer Egg, which reduces the cost of tumble drying, and stand alone Detox Tablets.
Morrisons will stock the ecoegg Laundry Egg in Fresh Linen, as well as the refills. Its launch will be supported by POS material including a shelf edge label with the strapline,`Making Laundry Day a Lighter Load for the Planet’.
Simon Orchard, ecoegg General Manager, commented: “We have huge growth ambitions for ecoegg and these two new listings are another step towards achieving them. ecoegg is highly sustainable, whilst affordable and convenient, a combination which defines the core drivers for shopper demand in the laundry and homecare category. Combined with an impressive pipeline of new environmentally friendly products and innovation, we’ve just re-introduced our Laundry Egg for White + Lights, and in-store POS support, the ecoegg range offers a strong proposition for retailers.”
