British fragrance-led homecare brand Fabulosa is continuing its global expansion with entry into new markets overseas.
Building on the firm’s export success to date and presence in Europe, Fabulosa has introduced a full range of its household cleaning products to the Middle East and North Africa.
35 products have been launched into the Middle Eastern and North African markets, including Multi-Surface Cleaners, Spotless Kitchen, Dazzling Bathroom and Bicarb Cleaner Sprays, Concentrated Multipurpose Cleaners and Cream Cleaners.
Fabulosa will soon be active across three continents, with overseas sales already accounting for 30% of overall turnover.
Adam Burnett, Group Marketing Director at Fabulosa, commented: “Fabulosa is proving to be the international language of fragrance. The beauty of being a fragrance-led business means that we can develop collections to suit the preferences of different markets worldwide. Feedback from the Middle East market so far is that locals love Oudh based products, so this will help us develop our next wave of collections for this market.”
He concluded: “We are developing a strong community of overseas partnerships and we have ambitious plans to grow this portfolio even further. Fabulosa was established just four years ago, and with our unabated pursuit of a thriving export channel, is now fast becoming a true global brand. Currently, we are actively encouraging approaches from experienced FMCG distributors across Asia and Africa.”
