Fragrance-led home cleaning brand Fabulosa is launching its first on-pack promotion this spring with the release of its ‘Mystery Mix’ collection, which will see the brand offering consumers a chance to win £1,000 in cash.
Featuring on a trio of 500ml Antibacterial Multi-Surface Cleaning Sprays, the promotion will invite shoppers to guess three ‘mystery’ fragrances, all of which are a mix of two iconic Fabulosa scents. To enter, customers will need to scan a QR code that can be found on the reverse of the pack, after which they will be directed to a URL page to input their guesses. The packs will be rolled out in Home Bargains at £1 from 15 March, and the competition will close on 30 April 2023.
Adam Burnett, Group Marketing Director at Fabulosa, commented: “As well as creating further stand out on shelf for the brand and driving increased purchase, we see this initiative as a valued opportunity to connect and engage with our extensive customer base.”
He added: “The promotion mechanic has been developed fundamentally to reflect our fragrance focus and represent our brand essence, which is fun, forward-thinking and capable of breaking the mould. We are excited to introduce the promotion across our bestselling product, offering shoppers a chance to win a significant cash prize which we anticipate being very popular during the current challenging economic environment.”
