Fragrance-led homecare brand Fabulosa is preparing to launch three new seasonal collections.
They include Eastern Delights, which is a collection of four new oud-based fragrances: Bronze Tonka & Amber, Rose & Oud, Saffron & Orange Blossom and Golden Sandalwood.
Meanwhile, the Cosmic range – Meteor Shower, Celestial Comet, Super Nova and Solar Flare – will introduce a new product formula that features glitter swirl technology.
The third fragrance collection is inspired by the pantomime season and includes Sleeping Beauty, Prince Charming, You Shall Go To The Ball, and Happily Ever After.
Maintaining the brand’s strong value proposition, all three ranges start from £1.
Adam Burnett, Global Brand Director at Fabulosa, commented: “As with each Fabulosa launch, meticulous research has gone into developing our three newest collections. Looking ahead to predicted fragrance, fashion and colour trends for inspiration, we are constantly creating new scents – ensuring every fragrance is phenomenal. Entering and positively disrupting any product category that will benefit from fragrance is a key focus of the business, but fragrance innovation remains at the core of our strategy.”
He continued: “We are incredibly excited to roll out our Autumn/Winter 2024 collections with our valued retail partners, and anticipate strong demand for the new fragrances showing through retailers’ sales as consumers look for new scents from the category with the change in season.”
