Fragrance-led homecare brand Fabulosa has secured deals to build its position in the wholesale sector and expand its retail presence.
Appleby Westward, the South West-based SPAR retailer and wholesaler, will be introducing a variety of Fabulosa’s household cleaning products, including kitchen, bathroom, and glass sprays, in a selection of fragrances. As well as distributing the range to its convenience retail partners, the products will be stocked in Appleby Westward’s company-owned store estate of over 100 sites.
Fabulosa noted that it has recorded significant success through the wholesale and convenience category to date, and it is actively seeking new partnerships.
The development follows closely on from a tranche of new listings secured with Asda for six additional lines, which rolled out into stores last month.
Ricky Lee, Sales Director at Fabulosa, commented: “We are continuing to focus heavily on supporting the wholesale and convenience channel with exciting, innovative, and sensationally fragranced Fabulosa products that consumers love.
“There is huge potential for us to increase our presence in this market even further, and we are currently welcoming approaches from wholesale and cash and carry partners in the UK and Ireland.”
