P&G’s Fairy brand has launched a new campaign, encouraging people to reevaluate their dishwashing habits to save time, energy and money.
The brand states that by choosing to #SwitchToShort with its Fairy Platinum Plus range, or #WashCooler with its Fairy Max Power product, consumers can make notable savings, without compromising on cleaning.
Examples include switching from normal/auto to short cycles can save up to 33% on dishwasher energy, whilst washing by hand in cooler water can save up to 50% of the energy used to wash dishes.
Independent research by Fairy revealed that reducing household costs is a top priority for consumers across the UK as cost of living prices continue to increase, with 80% of consumers looking to save money on their bills by reducing their energy usage in the home.
Ayca Turgay, Communications Director at Procter & Gamble UK, said: “As energy costs continue to rise, we wish to help consumers reduce their energy bills quickly and effectively through easy household routine changes. Our energy-saving campaign provides education and guidance to help consumers make small changes to their daily dishwashing routines that result in real savings for their families. We are committed to create products that make everyday chores simple, quick and easy.
“With Fairy Platinum Plus, it’s effortless for consumers to start saving and make the switch to short while still getting Fairy’s best clean. For our hand washers, Fairy Max Power is formulated to work even in cool water, so they can save energy without compromising on a brilliant clean”
