Coca-Cola Europacific Partners (CCEP) has announced that Fanta is adding three fruity flavours to its zero sugar line-up – Apple, Raspberry, and limited-edition Tutti Frutti.
Fanta noted that the low-calorie flavoured carbonates segment is up 23.1% in value over the last year, which is aligned with recent research that shows that more than 80% of British consumers are limiting their sugar intake.
The NPD is designed to help retailers expand their customer base and tap into the 2.5 million shoppers who frequently buy Fanta flavours, while catering to the growing demand for zero sugar options.
Fanta Zero Apple and Zero Raspberry will be rolling in stores from 24th February in 330ml cans, 500ml rPET bottles, 2L rPET bottles and multipacks.
Limited edition Fanta Tutti Frutti Zero Sugar will be available from mid-March in a sleek can format with a colourful design.
All three launches will be supported by a multi-million-pound marketing campaign, including influencer partnerships, OOH advertising, social media and experiential events.
Rob Yeomans, VP of commercial development at CCEP GB, said: “We’re excited to be expanding our core Fanta zero sugar range with the introduction of tangy Fanta Zero Apple and sweet Fanta Zero Raspberry, which will cater to consumers’ growing appetite for apple and raspberry flavours. Our limited-edition Tutti Frutti Zero Sugar is like a carnival in a can, boasting a vibrant design that catches the eye and offering a nostalgic flavour. Limited editions are a great way to engage new shoppers, getting people excited and talking about the Fanta brand, while helping our customers drive sales.”
