Blue Turaco, the only coffee brand in UK retail that is owned by an African coffee farmer, has launched in 98 Co-op stores and 142 Waitrose sites.
Working closely with smallholders in Uganda, and buying directly from them, Blue Turaco pay farmers 30% more than traditional routes. And 20p from every pack sold pays for two lunches for children in Ugandan village schools.
Blue Turaco Founder Wycliffe Sande commented: “Although there’s plenty of African-grown coffee on the UK’s shelves, no retail brand is owned by an African coffee farmer with a social mission like ours.
“Our tagline of Powerful Coffee, Powerful Impact shows the community impact at the core of Blue Turaco. Our vision is to create a model where coffee truly pays in farming communities.”
Blue Turaco Specialty Robusta is available in both Whole Bean and Ground variants, with a selling price of £5.49 for 227g.
