London-based start-up Phizz has secured a listing for its range of effervescent tablets in Boots.
Its Orange, Mango and Caffeine Boost variants will start appearing in the health & beauty retailers stores from next week. The launch comes a month after the brand entered Morrisons and the Tesco Express chain following strong sales in Tesco supermarkets.
Phizz claims to be the fastest-growing effervescent brand in the UK and has soared to third in the category behind Berocca and Science in Sport, having started 2023 in 6th place.
It now has 4,000 distribution points, including other retailers such as Sainsbury’s, Ocado, Amazon, Morrisons, and WHSmith.
Commenting on its latest listing, brand founder Daniel Cray said: “For years, folks have been expecting to find Phizz at Boots. It’s thrilling that they can now! This high-profile listing in the UK boosts our visibility, adds to our credibility, and solidifies our status as a fast-growing brand that’s here to stay.”
