Fox’s Burton’s Companies UK (FBC UK) has struck a new partnership with the Ferrara Candy Company to become the sole importer of Nerds Candy in the UK and Republic of Ireland.
Ferrara has driven the largest amount of growth in sugar confectionery in the US market over the last year. The company stated that it is now looking to unlock growth in the category for retailers in the UK and Ireland by launching new products and leveraging the new route to market via FBC UK.
Through the partnership, FBC UK will now handle the direct supply of the Nerds brand, with further innovations set to land for the first time in the UK & Ireland in the coming weeks. These new lines will also be available from leading wholesalers, including Booker and Bestway.
Over the last year, Nerds has outperformed the UK non-chocolate confectionary market, with value sales up 65% year-on-year and annual sales of £6.7m.
