Fox’s Burton’s Companies (FBC) is helping retailers maximize the hot drinks link opportunity for sweet biscuits during winter by adding a new offering: Fox’s Viennese Double Chocolate Fingers.
It sandwiches a smooth chocolate filling between two light cocoa shells, extending its Viennese range. Fox’s Favourites Viennese Milk Chocolate Sandwich Biscuits are currently worth £14.3m and growing at 11% year on year.
Colin Taylor, Trade Marketing Director at FBC, commented: “We know shoppers are looking for new ways to treat themselves throughout the day and into dark evenings. The new Viennese Double Chocolate is not only set to deliver a delicious new treat for Viennese fans, but also entice new customers to the brand and biscuit aisle. The Fox’s Viennese brand is more popular than ever, so now is the perfect time to unveil our latest innovation and help retailers to tap into the brand’s growth.”
Viennese Double Chocolate are launching in Sainsbury’s in 120g packs, with an RRP of £1.90.
