British Jam brand Fearne & Rosie has brought back a previous flavour to its range of reduced sugar jams. Following a two-year hiatus, after soaring ingredients costs forced the brand to pause production, Raspberry has re-launched on Ocado and is available to independents via wholesalers, including CLF and Epicurium (RRP £3.30 /310g jar).
The brand is also continuing to widen its UK distribution, having secured a new listing for its Strawberry variant in 265 Co-op stores.
Founder Rachel Kettlewell said: “I’m so excited to be bringing Raspberry back into the Fearne & Rosie fold. Thanks to commodity prices having stabilised for some time now, it’s allowed us to re-produce one of our most popular lines. We always aim to make a healthier product that’s affordable to families, and we can’t wait to hear what our customers think.
“The business was born from a belief that there had to be a better alternative to the sugar-packed jams that dominated the market. Four years on, we’re so grateful to have the continued support of our retail partners. Our new Co-op listing marks another step forward in our mission to become THE go to healthier choice for adults and families.”
Launched in 2019, Fearne & Rosie is already the fastest growing jam in UK grocery (+300% growth YOY) with a revenue forecast of £2m for the current financial year.
