Ferrara Candy has revealed its latest innovation, Nerds Gummy Clusters, which combine the texture of gummy sweets with a coating of tangy and crunchy Nerds.
There are five SKUs in the Nerds Gummy Clusters range and two flavour varieties – Fruits and Berries – in two formats, 113g sharing bags and 45g singles. The range also contains Nerds Rope (26g), a crunchy and gummy string of tangy and sweet flavours.
The brand noted that the new launch comes off the back of momentum over the last 12 months from the legacy Nerds range in the UK (+65% YoY).
Colin Taylor, trade marketing director at FBC UK, said: “We’re ready to shake up the sugar confectionery market with our breakthrough product and bring shoppers a truly unique offering that satisfies the tastebuds of those looking for a textural adventure. There was no better time to launch Nerds Gummy Clusters in the UK, as we’ve seen booming success in the US. In fact, Nerds Gummy Clusters shoppers are spending 55% more than the category average in the US, so we know this range is effective at trading up shoppers and unlocking a delicious amount of opportunity for retailers.
“What’s more, the new Nerds Gummy Clusters will help retailers tap into the trend of newstalgia, by reinventing an iconic brand and driving shopper trial. Nerds is growing in both awareness and popularity in the UK, with 70% of Brits claiming they have heard of the brand, so now is the perfect time for retailers to introduce the brand to their stores.”
The Nerds Gummy Clusters launch will be backed by a significant investment in a marketing campaign for the wider brand running until December 2025. This includes outdoor and digital advertising, as well as video-on-demand partnerships with ITV, Channel 4 and Amazon Prime, and activations and targeted sampling at festivals.
Ferrara Candy’s recent partnership with FBC UK, the sole importer of Nerds Candy in the UK and Republic of Ireland, will see Nerds Gummy Clusters land in major grocery multiples from this month. They will be available to independent convenience retailers in selected wholesalers from August.
