Ferrero and Coca-Cola have teamed up to launch a Sprite-flavoured Tic Tac variant. The limited edition product is the second born out of a global brand collaboration, which saw the launch of Tic Tac Coca-Cola in 2019.
Tic Tac Sprite will be available in four different size and weight options, each with a distinctive graphic.
The special edition launched in France this week and will roll out to more than 20 countries in the next few months.
Ferrero global marketing manager Scott Perry said: “Our successful partnership with The Coca-Cola Company marked the coming together of two of the iconic global food and beverage brands.
“Both brands are loved worldwide for bringing great-tasting goods to market. We’re always on the lookout for how to boost consumers’ senses even further, so the opportunity to create the first-ever Tic Tac inspired by the distinctive taste of Sprite, was too good to miss.”
