Ferrero UK has launched its latest innovation, Nutella Donuts. Rolling out this week across the grocery channel, the new product features “soft, fluffy golden” dough combined with a Nutella filling in a twin-pack format.
Following the introduction of Nutella Muffins in 2024, which generated £3.5m in value sales, the launch of Nutella Donuts marks the next step for Ferrero’s expansion of its ambient bakery range.
Mathieu Maggi, Marketing Director Nutella UK & Ireland, commented: “Nutella Donuts expand our already popular bakery range, catering to consumers’ growing demand for category innovation. As the number one chocolate spread brand, Nutella is loved and trusted and will attract loyal fans to the bakery aisle with this exciting launch. Retailers should look to tap into the opportunity for growth within this sector, as it gives consumers a new way to experience the much-loved spread.”
Nutella Donuts are available in twin-packs in Tesco stores at £2.65 and will be rolling out in other grocery retailers from May.
