Ferrero is marking the 60th anniversary of its Nutella spread brand with the launch of a plant-based version.
Just like the standard Nutella, the new vegan option includes roasted hazelnuts and cocoa, but the milk is replaced by vegetal ingredients such as chickpeas and rice syrup.
The company stated that Nutella Plant-Based has been developed to meet demand from the increasing numbers of consumers choosing to reduce or avoid animal products for dietary or lifestyle reasons.
Thomas Chatenier, Global President of Nutella at Ferrero, said: “For 60 years, millions of people around the world have begun their day enjoying breakfast with Nutella. We are excited to welcome even more people into the brand offering Nutella Plant-Based, the latest addition to the growing Nutella family. We developed this innovation to provide a delicious new choice that delivers the unmistakable Nutella experience in a plant-based version, replacing milk with vegetal ingredients, offering the same great taste, smooth texture and excellent quality that the Nutella brand is known and loved for.”
Meanwhile, Vanessa Brown, Head of Trademarks at the Vegetarian Society, commented: “We welcome Ferrero’s efforts to meet the needs and expectations of the millions of consumers following plant-based and vegan diets. We are pleased to announce that the new Nutella Plant-Based meets the Vegetarian Society’s strict criteria for vegan accreditation. One of the world’s most loved brands is now offering a plant-based option.”
Nutella Plant-Based will be launched this autumn in select European markets in a 350g jar format.
