Diet management snack brand Fibre One 90 Calorie has announced a new addition to its range of permissible doughnuts – Banoffee Flavour.
Following last year’s launch of Chocolate and Strawberry & Cream Flavour doughnuts, the new SKU is rolling out in major grocers across the UK.
Taking flavour cues from Banoffee Pie, this dessert-inspired doughnut taps into consumer demand for ‘ultimate indulgence’.
The launch will be supported by in-store and online shopper marketing, as well as BVOD and paid social across the summer months.
JP Del Carmen, Head of Snacks at General Mills, said: “At Fibre One 90 Calorie, we took permissible indulgence up a notch last year with the launch of Doughnuts. The NPD is still the top-performing innovation in the category and we’re looking to double down on this success by extending the range with exciting new flavours.
“With Banoffee Pie, a popular and somewhat nostalgic dessert, it’s the perfect addition – now our consumers can enjoy a flavour they know and love in an easy-to-eat snack. It may well become our most popular Doughnut yet!”
