Diet management snack brand Fibre One 90 Calorie has unveiled two non-HFSS SKUs: Crispy Choc Brownies and reformulated Cookies & Cream Drizzle Squares.
The new Crispy Choc Brownies are a non-HFSS treat that mixes in crispy pieces to the original brownie, while Cookies & Cream Drizzle Squares have been reformulated with 50% less sugar to become HFSS compliant. Both products are high in fibre and under 90 calories.
Fibre One 90 Calorie is supporting the launches with in-store activity, including branded gondola ends.
JP Del Carmen, Head of Snacks at General Mills said: “With 42% of UK population actively managing their weight, we’ve reformulated our Cookies and Cream Drizzle Squares whilst also continuing our innovation pipeline with our exciting Crispy Choc NPD.
“Both SKUs contain 50% less sugar and HFSS compliant, so our retailer partners are free to promote the products in store, while consumers now have even more choice from our range of delicious snacks. It’s a win for everyone!”
