Bread & Butter Wines has introduced its first lower-alcohol Chardonnay to the UK market, following a strong performance in the US.
Chardonnay Sliced (£12.00) offers 9% ABV and 85 calories per 125ml serving, while retaining the “buttery, oaky” profile the brand is known for.
The company noted that the launch in Sainsbury’s responds to the UK’s growing demand for low and no alcohol alternatives, driven largely by health-conscious Gen Z and millennial consumers.
Linda Trotta, Bread & Butter’s winemaker, commented: “The way people enjoy wine is changing. More of us are thinking about our health and alcohol intake, but we still want that little moment of pleasure a great glass of wine brings. Chardonnay Sliced is our answer – all the buttery, balanced flavour we love, just a little lighter.”
The wine is being launched as part of Bread & Butter’s Don’t Overthink It campaign – a platform that encourages consumers to enjoy great wine without complexity or compromise. It claims its message resonates particularly well with a new generation of wine drinkers who value simplicity, enjoyment, and authenticity.
