Chilled fish brand, Fish Said Fred, has added two new SKUs to its Oven Ready range – Thai Green Cod Curry and Tuna Katsu Curry.
The Fish Said Fred Oven Ready range was launched in April 2023 to offer shoppers a convenient way to integrate more fish into their diet. The new lines aim to tap into the trend of consumers embracing diverse flavours from around the world.
Lisa Cowell, Head of Marketing at New England Seafood, the parent company of Fish Said Fred commented: “These latest introductions to the range further our commitment to promoting appreciation for delicious, nutritious and responsibly sourced fish, all while upholding our dedication to accessibility for families across the UK.
“With exciting new flavours like the Thai Green Cod Curry and Tuna Katsu Curry, we’re not only satisfying the evolving palates of consumers but also inspiring them to explore the diverse culinary landscape of seafood options available.”
The launch of the new flavours will be supported by a national radio, paid social and shopper marketing campaign for Fish Said Fred to raise awareness of the range and drive footfall in store.
The new SKUs will be available in Tesco and Sainsbury’s from this month (RRP: £5).
