Flora’s has revealed a new unified brand identity with all its spreads now in the same style as its plant-based alternative to dairy butter, Flora Plant B+tter.
As well as the new look, all the brand’s recipes have been aligned with Flora’s purpose; made from natural ingredients, 100% plant-based, and dairy-free and palm oil free.
The new dairy-free recipes are all suitable for vegans and can be used for cooking, baking and spreading.
Ian Hepburn, Marketing Director, UK, Upfield, said: “Flora has been a kitchen staple across the UK since 1964 and over six decades, we’ve continued to innovate to meet shoppers’ needs.
“With Flora’s ‘Skip The Cow’ campaign, Flora has encouraged people to stop and think about their dairy habits. We have driven record levels of awareness and consideration for Flora and more households are buying and loving the brand as a result. The natural next step was to unite all our great Flora products under a single identity.
“We have also been continuously working to deliver a fully 100% plant-based range, that is even tastier and are pleased that Flora Buttery is now deliciously dairy-free. Our purpose is at the heart of everything we do, and we will continue to make new products to continue the Flora movement.
“Plant-based is no longer just an alternative, and when the products are this delicious and affordable, sustainable choices become easy.”
The revamped Flora range will be available at all major supermarkets, including Tesco, Sainsbury’s, Morrisons and Asda.
