Florette is introducing more choice to the UK’s £634m fresh salad category with the launch of two new salad bowls, Spicy Salad and Caesar Salad.
Florette Spicy Salad (200g; RRP £2.50) includes a selection of mixed leaves, peppers and tomatoes, with a Peri-Peri dressing and chilli sprinkles. It will be available from 5th May in Asda, Nisa, Booths and Iceland.
Florette Caesar Salad (165g; RRP £2.50) features Romaine lettuce with a Caesar dressing, black pepper croutons and Parmesan Cheese shavings. It will roll out from mid-June in Iceland, Booths, Nisa, SPAR, Londis and Budgens.
“The two products are very different, will have major on-shelf presence and we’re confident will broaden the appeal of market-leading Florette,” said Martin Purdy, Commercial and Marketing Director at Florette.
“Florette Spicy Salad comes with a bit of Peri Peri attitude, meeting the growing appetite amongst UK consumers for spicy food, and offers a real point of difference in a category which is seen by some as a bland sea of green. It’s really versatile and can be enjoyed as a stand-alone lunch, a tasty side dish or used to add more spice to protein dishes.
“Florette Caesar Salad brings back a great-tasting and indulgent favourite, which has had a recent resurgence in popularity and is a versatile, tasty accompaniment to a wide range of everyday meals and snacks.”
The Florette brand is currently outperforming the prepared salads market, with value sales up 26% and volume sales growing 34%, driven by increased distribution across the trade.
The brand’s marketing investment for 2025 includes sponsorship of the UK’s leading dedicated food TV channel, the Food Network, which runs during the key summer period, May to August. The brand will also benefit from a partnership with both Goodfood and olive magazines to extend brand engagement and reach even further.
