Leading salad brand Florette has introduced a ‘Gourmet Slaws’ range.
The three new products feature Asian-inspired flavours: Korean Gochujang (215g), Indian Spiced (195g), and Chinese Inspired (185g).
The range has an RRP of £1.80 and launches on 10 April in Sainsbury’s, 15 April in Booths and 6 May in Tesco.
Each pot provides 3-4 servings, with all the packaging being recyclable.
Florette’s Head of NPD, Natalie Allen, commented: “Florette Gourmet Slaws provides shoppers with the flavour-led inspiration they want, delivering a ‘taste of adventure’ that will transform any meal.
“This launch genuinely addresses a shopper need. Many coleslaws already on the market are bland, uninteresting, and often too heavy on the mayo. That’s where Florette steps in. Our new Gourmet Slaws, with their lightness and crunch, offer an entirely different eating experience. The range moves slaw from the forgotten depths of the fridge to something that is highly versatile and can take centre stage on consumer’s plates.
“Consumers are inherently inquisitive when it comes to food, we like to try new things and flavours. Giving shoppers a choice of three distinctly different flavours will ensure we appeal to all tastes.”
