Vodka-based RTD brand Four Loko has released a new limited edition flavour, Black, which consists of a “surprisingly green serve” with notes of kiwi and an ABV of 8.4%.
The striking black and green can aims to deliver high on-shelf visibility to help maximise sales and encourage shoppers to the fixture.
Clark McIlroy, Managing Director of Four Loko distributor Red Star Brands, commented: “With the festive season now upon us, this is the perfect time for consumers to get their hands on this limited edition release and embrace the season with an exciting new taste sensation.”
Four Loko Black is available in 440ml cans (RRP £3.49) for a limited time only. Sales support focusing on the new ‘Party in a Can’ campaign includes a range of in-store POS material featuring shelf barkers, wobblers and digital aisle fins, as well as social media and influencer campaigns.
“We know that NPD drives consumer interest in the RTD category so we’re excited to add some more vibrant colour in the run-up to Christmas,” added McIlroy. “Dark Berry Burst launched in May 2024 and is now the number 2 fastest-selling SKU behind Four Loko White, so we have high hopes for Black.
“The fact that premium priced RTDs have grown faster than any other segment in the last two years means that there are some great opportunities out there for retailers to capitalise on this popularity.”
