Vodka-based RTD brand Four Loko has extended its range with the launch of a new flavour, Dark Berry Burst.
Delivering a mix of “vibrant, tangy blackcurrant flavours”, Dark Berry Burst comes in 440ml cans (8.4% ABV) with an RRP of £3.49.
“RTDs are enjoying a major period of reinvigoration, and the forecast for RTDs is extremely exciting, with particular emphasis on at-home occasions and the linked opportunity to drive sales,” said Clark McIlroy, Managing Director of Four Loko distributor Red Star Brands.
“Four Loko enjoys a well-earned reputation for being the go-to drink for those seeking unconventional fun and full-on flavour. Taste is perhaps the top consideration when it comes to RTD preferences, so staying ahead of the curve is critical.
“We’re confident that Dark Berry Burst, with its fresh fruity vibes and big flavour profile, will be the perfect summer pre-mix for all occasions.”
Dark Berry Burst joins the existing Four Loko line-up of eight flavours – White, Strawberry Lemonade, Tropical, Blue, Fruit Punch, Gold, Sour Blue Razz and Sour Apple (all 8.4% ABV).
The launch of Dark Berry Burst will be supported in-store with visibility activity, including wobblers, shelf barkers and chiller branding.
