Fox’s Burton’s Companies (FBC UK) is adding to its Fabulous Half Coated Cookies and Chocolatey Rounds ranges with the launch of two new Dark Chocolate products: Fox’s Fabulous Half Coated Dark Chocolate Cookies and Fox’s Fabulous Chocolatey Dark Chocolate Rounds.
The company stated that the two new additions are a response to the growing demand from consumers for dark chocolate flavours within the biscuit category, which is currently worth £172m in Sweet Biscuits and showing YoY growth of 7%.
Fox’s Fabulous Cookies is the leading Big Cookie brand, worth £41.1m and driving significant YoY growth of 50%. The new dark chocolate Fox’s Fabulous Cookies looks to build upon this success by introducing a new offering to the range, with a layer of dark chocolate, rich chocolate chunks, and the signature crumbly texture. The new Fox’s Fabulous Chocolatey Dark Chocolate Rounds, similar to the other Chocolatey Rounds in the range, also has over 70% chocolate with a crumbly shortcake biscuit, coated in dark chocolate.
Colin Taylor, Trade Marketing Director at FBC UK, commented: “In the biscuit category, we are seeing dark chocolate grow in popularity when it comes to premium treats, now the third most popular flavour in the segment with a 9.2% share of Premium Treats value sales. There was no better time for us to sweeten the range with our new flavour and give shoppers a delicious new treat from a brand they know and trust to deliver on taste and quality.
“We know shoppers are looking for ways to treat themselves, whether that’s over a cuppa, or as an afternoon or evening treat. Our new premium treats will encourage consumers to trade up and help retailers make the most of the category.”
The new Fox’s Fabulous Chocolatey Rounds and Fox’s Fabulous Half Coated Cookies in Dark Chocolate have launched exclusively in Tesco, with shopper support to follow.
