Fox’s Burton’s Companies (FBC UK) is introducing Apple & Blackcurrant Minis to its Jammie Dodgers range, which is now worth over £30m.
The new mini offering will be launched next month and follows the introduction of the 140g Jammie Dodgers Apple & Blackcurrant flavour in May 2023, which has recruited 277,000 incremental shoppers to the brand.
FBC noted that the launch comes as the demand for pre-portioned, mini snacks for both children and adults continues to grow. Jammie Dodgers is the largest sub-brand within the kids’ sub-segment of sweet biscuits, and the mini biscuit format is growing faster than the wider market.
Colin Taylor, Trade Marketing Director at FBC UK, commented: “We are constantly reviewing trends within the category to ensure our portfolio can help retailers make the most of the sweet biscuit opportunity. With the Apple & Blackcurrant flavour’s success proven already, and with mini biscuits growing in popularity, we know this is going to go down a treat with shoppers.”
Jammie Dodgers Apple & Blackcurrant Minis (MRSP of £1.25 for a 6 x 20g pack) will be available in Sainsbury’s first, with a wider roll across the grocery, wholesale and impulse channel to follow.
