Fox’s Burton’s Companies (FBC) has announced the introduction of a limited-edition Strawberry flavour to its Fox’s Party Rings range.
The flavour is designed to engage with existing customers as well as bring in new users, with a particular focus on attracting families. It began rolling out this week with an RRP of £0.90 per 125g pack.
Robin Norton, Head of Category Insight at FBC, commented: “We know Party Rings fans love a new flavour and that flavour variants do a great job of attracting families, so we’re confident that the addition of Strawberry to the range will drive excitement amongst our customers and opens up incremental biscuit and basket spend.
“The launch of this limited-edition range will also see the introduction of our brand-new look and feel designed to give the brand a more fun, modern appearance that will stand-out on shelf. We have some exciting things to come for Party Rings this year, and this is just the first step on our journey to make sure we’re bringing more fun to the every day for everyone!”
The brand refresh will see packaging across all flavours and formats updated to reflect the new, playful “colour me in” design. The revamp will be completed by May.
