Fox’s Burton’s Companies (FBC UK) has introduced a price-marked pack (PMP) format for its Fabulous Chocolatey Milk Chocolate Shortcake Rounds line.
The company noted that there is a £5m opportunity for symbol and independent impulse outlets to sell more biscuits with Fox’s, particularly with the premium proposition of the range. This is expected to be made more accessible to shoppers with the new PMP offering.
The wider premium treat segment of sweet biscuits is worth £383m and is growing by 10.8% year-on-year. Data shows that shoppers are using biscuits as an opportunity to treat themselves and to lift their mood, presenting a further £13.8m growth opportunity for retailers in the biscuit category.
Colin Taylor, Trade Marketing Director at FBC UK, commented: “Value continues to be a key factor for shoppers and PMP formats give them reassurance and confidence that they are not being overcharged. As a result, price-marked packs present an ideal opportunity for retailers to take advantage of this and allows them to tap into the premium treat segment – encouraging consumers to trade up.”
“As the colder weather and darker nights draw in, sharing is especially important for the big night in occasion. Fox’s Chocolatey Rounds are the perfect treat for these delicious moments of enjoyment, particularly as the pack size means it’s perfect for sharing with others. The Fox’s PMP portfolio can help retailers make the most of the opportunity in this category.”
The Fox’s Chocolatey Milk Chocolate Shortcake Rounds PMP began rolling out in wholesalers this week.
