Fray Bentos has unveiled a new product, the Festive Turkey Pie. It has launched in B&M and will roll out to Nisa and Home Bargains this month, followed by Asda and Morrisons in November.
Containing turkey and Cumberland sausage in a sage and thyme gravy, the new pie offers a “ready-to-bake Christmas dinner” with an MRRP of £2.99.
Jude Smart, brand manager at Fray Bentos, said: “Fray Bentos pies have stood the test of time, and have been part of British mealtimes for generations. We’re proud of this heritage, but we’re not stuck in the past.
“We’re evolving the range to appeal to a new generation of consumers who want proper food that’s quick, tasty and great value.
“Christmas is all about hearty meals, comfort and tradition, and our new Festive Turkey Pie captures the classic taste of Christmas dinner in a way that’s simple, convenient and delicious.
“It’s proper food with a seasonal twist that’s ready when you are. A cracking addition to festive celebrations.”