Snack brand Fridge Raiders has introduced its latest creation – Poppers. The high-protein, flavoured chicken bites made their exclusive debut this month as part of the Tesco Meal Deal, with wider availability from April. They will retail for £1.30 individually.
The brand stated that Poppers have been developed with the consumer in mind, delivering bite-sized pieces of chicken breast in textured coatings, ensuring an “intense flavour delivery”.
Launched first in Cheesy Nacho flavour, a second flavour is set to launch in April.
The introduction of Poppers precedes “exciting plans” for Fridge Raiders in 2024, with fresh communication campaigns, including TV advertisements, in the pipeline.
“We’re thrilled to introduce Fridge Raiders Poppers, a delicious and convenient ready-to-eat option for consumers,” said Chris Doe, UK Marketing and Innovation Director, Pilgrim’s Food Masters.
“Our newest innovation marks our commitment to bringing great-tasting choices to the forefront of the snacking market and is a great addition to our popular core range of Fridge Raiders products.”
