Britvic’s Fruit Shoot brand has entered the squash category with two flavours: Berry Galaxy (Strawberry & Blueberry) and Tropical Jungle (Orange & Mango).
As the number one kids’ drinks brand in the UK, the company noted that Fruit Shoot is ideally placed to expand its portfolio into squash. The new Robinsons Fruit Shoot squash is aimed at children aged between 3 and 8 years old, with eye-catching pack designs and appealing flavour combinations.
Ben Parker, Retail Commercial Director at Britvic, commented: “We can see a clear demand in the kids category for larger sharing formats, so this was the perfect time to expand Fruit Shoot into a brand-new category. As a well-known and trusted brand, Fruit Shoot is well placed to leverage its strong appeal with kids and parents, helping retailers to drive further sales within the category.”
The squash has launched on Amazon and Ocado, with a wider rollout set for 2025 (MRSP £2).
