Fruit-tella is expanding its Fruit-tella Jellies range with two new variants: In the Garden and Out at Night.
In the Garden consists of jellies shaped like bees, butterflies and caterpillars, tasting of lemon, strawberry and apple. Meanwhile, Out at Night features creatures of the dark – bats, owls and spiders – in orange, blackberry and apple flavours.
With back-of-pack facts about the jelly creatures inside, Fruit-tella aims to encourage families to explore nature and hunt for the animals which inspire their sweets, whilst also appealing to youngsters with an extension into the digital realm. On-pack QR codes take consumers to a gamified microsite where they can create their own AR creatures.
Victoria Gibson, Junior Brand Manager at Fruit-tella, said: “After Fruit-tella Jellies were declared Product of the Year following a survey of 8000 UK consumers, Fruit-tella was eager to create two exciting new worlds for our beloved fans.
“Impressive, natural credentials and an engaging digital element will make Fruit-tella Jellies the go-to treat for summer holidays, as well as seasonal Halloween occasions. With our latest innovations, we look forward to creating even more sweet moments for families across the nation to enjoy together.”
Fruit-tella Jellies In the Garden and Out and Night are rolling across grocery channels from this month, available in both share bag and Mini Bag Multipack (Out at Night only) formats.
