Perfetti Van Melle has expanded its range of chews with a new Fruit-tella Berries & Cherry Stick.
The move follows the success of the Berries & Cherry 170g sharing bag. The stick format consists of 10 individually wrapped chews in flavours of Blackberry, Raspberry and Cherry.
Made with real fruit juice, all-natural colours and flavours, the individually wrapped chews are said to promote both hygiene and portion control.
Lauren Potter, Senior Brand Manager at Fruit-tella, commented: “We are excited to bring even more fruity joy to Berries & Cherry fans with our new, single stick format.
“Made with only natural flavours and colourings, Berries & Cherry single stick chews allow children to enjoy our best-selling chews’ natural fruity taste and parents to relax knowing that healthy snacking worries have all been taken care of. We are delighted that Fruit-tella’s vegan and free-from formula makes the brand’s Berries & Cherry Stick an accessible treat for all the family.”
Fruit-tella Berries & Cherry Stick will be available from April.
