Fruit-tella is expanding its Curiosities jellies range to include two new variants: ‘Out in Space’ and ‘On a Safari’.
Building on the launch of ‘By the Sea’ and ‘In the Snow’ in January of this year, the NPD will be available to purchase for £1.50 per pack across the grocery channel from this month.
In keeping with the rest of the Curiosities portfolio, the HFSS-compliant jellies are made with 30% reduced sugar, real fruit juice, and natural colourings and flavours. The ‘Out in Space’ variant includes moon, rocket and star shapes in strawberry, pineapple and peach flavours, and ‘On a Safari’ features an assortment of elephants, leopards, rhinos, buffalos and lions in orange, apple and pear flavours.
The ‘Out in Space’ back of pack also boasts an array of space facts, whilst ‘Out on Safari’ features safari trivia. Alongside this, there is a scannable QR code taking the user through to an interactive microsite, whereby consumers can choose to embark on a virtual safari adventure, or head into outer space. The launch will also be supported by BAU social, influencer campaigns and sampling.
Lauren Potter, Senior Brand Manager at Fruit-tella, said: “After the successful introduction of Fruit-tella Curiosities to the market earlier this year, we are delighted to be expanding the beloved portfolio with two new themed packs for families to explore and enjoy,
“Following on from a nationwide Curiosities sampling campaign in recent months, which saw over 23,500 samples handed out to families up and down the UK, visibility is currently at an all-time high, meaning there’s never been a better time to stock up to ensure you have a summer Full of Fruity Joy!”
