Fruit-tella has added to its gummy portfolio with the launch of the new ‘Fruit First’ range.
Soft in texture and made with 35% fruit puree, the product comes in two flavours – Strawberry & Raspberry and Mango & Peach. They contain entirely natural colourings and flavours, and are high in fibre and gluten-free.
Fruit-tella Fruit First gummies will initially be available from Boots and Ocado with an RRP of £2.
The brand will support the launch with a social media campaign titled ‘Full of Fruity Joy’, that will run until later this summer.
Lauren Potter, Senior Brand Manager at Fruit-tella, said: “As we continue to innovate and expand our portfolio, our goal is to inspire parents who are searching for top quality, high fruit content, sweet treats. As an iconic brand that consumers know and trust, we are thrilled to introduce this delicious new gummy range that has real fruit puree as its lead ingredient and are confident it’ll be a strong addition to all grocery confectionery aisles.”
