Cereal brand FUEL10K has expanded into the home baking aisle with the launch of a new Baking Mix range that is claimed to be the first non-HFSS protein baking mixes available in the UK.
The Chocolate Muffin Mix (150g) and Pancake, Waffle and Crepe Mix (200g) contain 10g and 15g of protein per serving respectively, with no artificial colours, preservatives or flavours.
The baking mixes are aimed at offering a sweet treat that consumers can enjoy throughout the day without having to compromise on their commitment to health and wellbeing.
The baking mixes are rolling out in selected Tesco stores with an MRSP of £2.89.
