Breakfast brand FUEL10K has announced that six of its products will be launching in Waitrose at the end of the month.
The product line-up will include FUEL10K’s fastest-selling Chocolate Granola, Mocha Granola, Chocolate & Salted Caramel Porridge Pots, and two of its recyclable porridge sachets, Chocolate and Golden Syrup – which first launched in Autumn 2022.
For this launch, FUEL10K is also redeveloping the sachets recipe to become vegan-friendly.
Scott Chassels, Managing Director at FUEL10K, said: “We are thrilled to be launching our products into Waitrose & Partners, giving even more shoppers access to our range of tasty, nutritious and convenient breakfast options. With such a long-standing heritage, it’s a real milestone for us to be part of the Waitrose offering and means FUEL10K is now in nearly all major UK supermarkets.”
