Goodrays CBD has increased its distribution with Waitrose after a strong period of sales since launching with the retailer earlier this year.
The brand’s entire seven-strong range will now be available nationwide in-store and online, and the sparkling 250ml Goodrays drinks will continue to be part of the supermarket’s Meal Deal offer.
Goodrays founder Eoin Keenan believes the success of the trial was in part due to the Meal Deal drinks inclusion and the recently introduced Waitrose Functional Drinks bay.
Keenan said: “It has been a joy to work with the UK’s most premium retailer, bringing high-quality and innovative CBD products to the mainstream. Big thanks to Waitrose for backing us.
“Our recent trial of the CBD Drinks mixpack on the functional drinks fixture in Waitrose was overwhelmingly successful. It was the best-performing drinks multipack in the trial, and we’re confident that success will continue across the entire range as we move into deeper distribution. We’ve heard from customers that they have been introduced to the category and the brand via the meal deal, and they’ve become regular customers from this entry point.”
The increase in distribution will be supported by marketing activity from Goodrays, including a promotional plan and a continuation of the Meal Deal partnership.
