Funkin Cocktails has teamed up with popular Scottish drink Irn-Bru to launch a co-branded ready-to-drink Vodka Martini.
Combining the taste of Irn-Bru With Funkin’s nitrogen infusion, the drink is said to have a “velvety texture and smooth head” rather than the soft drink’s expected fizz.
Funkin Cocktails is backing this launch with a comprehensive marketing campaign, which will include social media, digital activations, in-store promotions and PR campaigns, with messaging focusing on the unique texture of the new serve.
Funkin Cocktails’ Head of Brand, Ashley Birch-Ruffell, commented: “Funkin has constantly pushed the cocktail category forward to bring new and innovative products to consumers – and this is bigger than ever before.
“Irn-Bru is a truly iconic brand – loved by consumers UK-wide and backed by over a century of history while still staying fresh and contemporary. As the UK’s number one cocktail company in the UK, this partnership is truly exciting, bringing both brands to new audiences across categories.
“Following the release of our hugely successful Blue Raspberry Martini earlier in the year, which has already racked up sales worth over £700K, we’re always on the lookout for the next big thing. We want to make the cocktail consumers have been waiting for, continuing to delight and excite, keeping the category fresh and, crucially, allowing retailers to keep capitalising on this important and growing market.”
Kenny Nicholson, Head of Brand at Irn-Bru, added: “We are really excited to be partnering with the cocktail experts at Funkin. We know consumers are always looking for ‘something new and different’ and the Funkin Cocktails Irn-Bru Vodka Martini delivers just that – a perfect blend of our iconic Irn-Bru flavour and bold spirit with Funkin’s mixology expertise to create the first ever alcoholic Irn-Bru ready to drink cocktail, bringing the phenomenal flavour of Irn-Bru to the growth of the RTD category.”
Funkin Cocktails Irn-Bru Vodka Martini (5% ABV, 200ml, RRP: £2.19) will be available in nationally in Tesco and Morrisons, in Sainsbury’s and Asda in Scotland, as well as nationwide in Booker and Bestway.
